Sunday, December 21, 2008

Cooler in High School: Abercrombie & Fitch

Let's be honest, when was the last time you even stepped foot in an Abercrombie store?  Sophomore year of college?  Sure, we all still have a shirt or something that still fits.  And sure,  we work into the rotation every now and then, but no one has bought anything new from there in years.

I'd say it jumped the shark when everyone realized they were paying a premium for clothing that looked used.  It wasn't always that way.  Also, its kinda weird shopping in a store full of pictures of mostly nude male models.

And by the way, what ever happened to Fitch? Even the website now is just abercrombie.com.  He totally got screwed.  The lesson here is if you ever start a company, make sure your name is first.

Sunday, December 7, 2008

Cooler Now: Not Drinking

Ok, maybe it's not cool now either, but it's at least more acceptable... provided you have a good reason.

In high school, it seemed there were no acceptable reasons to not be drinking. Sure, people were happy to have a designated driver, but they still judged you.

Now it's sometimes ok. But people still want to know why you're not drinking. The following are reasons I've heard and seen be acceptable. Not all will work all of the time, but when used in moderation with a good back story, you should be ok. (Note: be careful about using them together. For example, numbers 4 and 5 don't mix.)
  • I'm pregnant
  • I need to detox from [insert ridiculous-amount-of-drinking-in-the-last-few-days story]
  • I'm driving
  • I'm Mormon
  • It's Passover/Yom Kippur
  • I'm taking the bar/CPA/GMAT/LSAT soon
  • I'm allergic (really make sure to do your homework on this one)